01 Jun 5 Impressive Statistics on Mobile Giving and Text-to-Donate Platforms
For obvious reasons, the summer of 2020 will be a turning point for many organizations when it comes to fundraising. Due to the COVID-19 pandemic, it’s almost guaranteed that churches will be looking to shift their tithing and donation capabilities to be more mobile-friendly.
But churches that invested in mobile-giving and text-to-donate platforms long before the pandemic have been seeing the benefits of these giving solutions for a while now. Simply put, allowing for your congregation to donate via their phones not only makes it easier on their end, but it can also drastically increase the number of donations you receive.
91% of American adults own a smartphone (NP Source)
These first two statistics provide some context on why mobile giving is such a useful tool for churches. Today, 9 out of every 10 American adults own a smartphone. In marketing, it’s important to make sure that you’re not only visible where your consumers are, but that you allow them to make purchases based on where they spend a lot of their time.
For example, many brands are not only advertising on apps like Instagram, but they are now taking advantage of Instagram’s ability to link directly to their products on organic posts as well. These brands know that their consumers have a smartphone and spend a lot of time on social media apps. Therefore, they spend a significant amount of budget into their social media marketing.
Getting members of your congregation to donate to your church is not that far off from brands marketing themselves on Instagram. Many of your church members themselves have smartphones, and by offering them the ability to tithe through their phones, you’re meeting them where they are most present. In other words, you’re making it easier for them to connect with your church.
51% of people who visit a nonprofit’s website do so on a mobile device (NP Source)
The fact of the matter is that people aren’t just going on their phones to go on their favorite social media platforms. They are going on their phones to browse the internet as well. With 51% of people visiting a nonprofit’s website on a mobile device, it’s not only important to have mobile tithing options, but your site should also be mobile-friendly.
You know when you go on a website on your phone, and it’s extremely slow or clunky, and you just back out in frustration? A mobile-friendly website will help drastically reduce bounce rates. But, if you can make it easy for your mobile website visitors to find out how they can donate either online or through text-to-give solutions, you can also increase your donations.
In recent years, mobile giving donations increased by 205% (NP Source)
Yup. You read that right. In past years, mobile giving donations have increased by 205%. While that figure is likely to go down, as it is most likely the result of a mobile-giving boom from 2015-2016.
However, think about it in these terms. If you haven’t yet offered mobile and text-to-donate solutions for your congregation, then you’ll likely see a big increase in donations for your church. While it’s not likely you’ll see a 200% increase in donations once you integrate a mobile giving solutions for your church, there is no doubt you’ll be increasing your tithing totals by a large amount.
Over $43 million was raised by the Red Cross’s Haiti earthquake relief text-to-give campaign (NP Source)
The 2010 earthquake in Haiti was absolutely devastating. And, if not for the Red Cross’ text-to-give campaign, the rebuilding process for the Caribbean country would not be as far along as it currently is.
Rec Cross’ campaign has been instrumental in showing just how powerful text-to-give solutions can be. Not only on a local scale, but on a global one as well. People want to donate to good causes, but when the donation process involves a complicated sign-up process or the need to use a computer, the amount of people who actually donate is much lower.
When people come together for a good cause—whether it’s as large as donating to a country in need, or something more local like helping their church get the funds they need to carry out their work—text-to-give is the best platform for doing just that.
The average donation size for text-to-donate fundraisers is $107 (NP Source)
While that number will certainly vary on a case-to-case basis, the fact that, on average, a fundraiser can expect $107 per donation is incredible. This figure goes to show that when people are given the opportunity to donate easily, they are more likely to donate more money.
At mobileAxept, we offer high-grade text-to-give solutions that streamline the tithing process for your congregation. As the pioneers of text giving, we offer the most intuitive donor experience.
With GiveNow, your congregation will be able to do everything from registering to setting up recurring payments all from a single text.
To learn more about how mobileAxept can help you take your donation numbers to new heights, reach out today!